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Keywords: Repositioning
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Journal Articles
Journal of Business Strategy (2014) 35 (3): 4–17.
Published: 13 May 2014
...Sebastian Schönhaar; Ulrich Pidun; Michael Nippa Purpose – The major purpose of this paper is to investigate antecedents, outcomes and processes of business portfolio transformations, including diversifying, refocusing and repositioning portfolio restructurings. Design/methodology/approach...
Journal Articles
Journal of Business Strategy (2012) 33 (3): 13–21.
Published: 11 May 2012
.... Findings The authors' framework suggests that the interaction between two restructuring actions – retrenchment and repositioning ‐ determines the outcome of corporate turnarounds. By overemphasizing downsizing, managers fail to jumpstart entrepreneurial growth that can propel the firm towards long...

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