Keywords: Risk
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Journal Articles
Journal of Business Strategy (2026) 47 (2): 216–227.
Published: 02 February 2026
... planning, this study suggests that firms must shift from traditional risk-based models to uncertainty-driven anticipatory strategies. Design/methodology/approach Using real-world case studies and a structured methodological framework, the authors illustrate how scenario planning can...
Journal Articles
Journal Articles
Journal of Business Strategy (2021) 42 (3): 168–176.
Published: 22 April 2020
... uncertainties in the international environment and the structural reshaping of globalization (Petricevic and Teece, 2019). The first capability to thrive amid global uncertainty is sensing the context. This involves scanning the global business environment and understanding different types of risk...
Journal Articles
Journal of Business Strategy (2019) 40 (5): 21–27.
Published: 30 November 2018
...Mark Lehrer; Stefan Schmid Purpose This paper aims to explore hidden wellsprings of risk-taking in family firms. Design/methodology/approach The high tolerance for risk shown repeatedly by the famous family firm Hipp of Germany is documented. Three major risk-taking episodes at Hipp...
Journal Articles
Journal of Business Strategy (2016) 37 (1): 44–50.
Published: 18 January 2016
... review, we identified four characteristics that distinguish bet-the-company decisions from other strategic decisions: high risk-taking; extreme, bifurcated outcomes; affect most areas of the firm; and have a long-term payoff horizon. While strategic decisions in general exhibit one...

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