... into how to launch and scale platform business in the current competitive business environment. This paper aims to provide managerial insights to help platform leaders successfully launch and scale their businesses. Design/methodology/approach The study relies on 16 emergent, successful and failed...

... when and how increased market share leads to stronger competitive position and higher profitability. Strong SMP creates the potential for a virtuous cycle of product improvement where strong products lead to strong market shares, which lead to economies of scale and higher returns, which can in turn...