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Keywords: Scaling up
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (3): 148–156.
Published: 08 February 2021
... in the Germanic Mittelstand have endeavored to “scale up” personalization. Design/methodology/approach Different ways of scaling up personalization are explained with examples. Findings The concept of personalization need not just concern customers, in contrast to conventional treatments...
