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Keywords: Segmentation
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (5): 34–42.
Published: 21 September 2015
... in a “free” global market), and this has sent mixed messages to businesses and consumers alike. Postmodernism Marketing communications Segmentation Generation X, Y, Z Environmental trends Integrated communications Market research Macro/micro issues Every business, every communicator...
