... or distributing product have successfully broadened their offering to include a range complementary services. The author then proposes four key questions for companies considering going down this path. Design/methodology/approach In this article, Jackson considers service expansion strategies...

...Rob Docters; Mike Reopel; Jeanne‐Mey Sun; Steve Tanny Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid...