... and backing it does today. These companies embraced brand management practices efficiently and built strong brand equity. © Emerald Group Publishing Limited 2006 Premier brands Brand equity Shareholder value analysis Brand management Despite the booming economies of Asian countries...

... successful transactions have relied on four key principles: © Emerald Group Publishing Limited 2005 Corporate strategy Acquisitions and mergers Integration Shareholder value analysis Business performance When Cingular Wireless and AT&T Wireless Services closed on their $41...

... Publishing Limited 2004 Chief executives Shareholder value analysis Value added Intangible assets Performance management Many jobs are notorious for short tenure. Professional coaches, for example, seem to last only as long as their team’s last winning record. The music industry is littered...