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Keywords: Simple rules
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (3): 18–24.
Published: 02 April 2019
... the benefits offered by owning this capability. Practical implications This study’s specific insights equip practitioners with turn-key information on how to build or maintain a firm’s unique ability to sense and capture an opportunity via the enhancement of the firm’s portfolio of simple rules...
