...Sonia Taneja; Mildred Golden Pryor; Mario Hayek Purpose The purpose of this paper is to address the challenges faced by small businesses and to explain the importance of using strategic innovation to achieve long-term sustainability and viability. Design/methodology/approach This study...

...Roger W. Hutt Purpose – The purpose of this paper is to provide a description and overview of the middle market which, by sales volume, lies between the small business and large business sectors and also identifies the implications for corporate communication in that sector. Design...

...Paull Weber; Louis Andre Geneste; Julia Connell Purpose – This paper aims to identify and empirically test whether growth preparedness and success perceptions are important, discriminating small business owner (SBO) characteristics that influence strategic direction. The intended outcome...