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Keywords: Social disruption
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 335–343.
Published: 25 October 2022
... communication between the firm and customer needs to be understood and should clearly reinforce customer engagement to minimize customer concerns. Crises Design thinking Social disruption Consumer journey mapping Convergence/divergence EDIPT Small businesses face significant and ongoing...
