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Keywords: Social media performance
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Journal Articles
Journal of Business Strategy (2026) 47 (2): 228–245.
Published: 23 December 2025
...Moez Bellaaj Purpose This study aims to examine how digital business capability ( DBC )—a firm’s ability to strategically manage digital resources and technologies—shapes social media capabilities (SMCs) and drives social media performance. Design/methodology/approach Drawing on dynamic...

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