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Journal Articles
Journal of Business Strategy (2017) 38 (6): 3–10.
Published: 20 November 2017
... confirmed, making PSG the first official club to be sponsored by a country. Simultaneously, the arrival of David Beckham to PSG created an unprecedented idolatry never seen before for a football player in France. Globalization Strategy Brands Qatar Sport business eSports Football marketing Paris...

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