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Keywords: Spreadsheets
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (2): 12–21.
Published: 30 March 2012
...‐making can overcome many of the weaknesses of SWOT. The paper demonstrates the implementation of a theory of business in spreadsheets and the derivation of more objective, systematic, and quantitative recommendations. Originality/value Meta‐SWOT is an original but relatively simple software...
