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Keywords: Stakeholder groups
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (3): 148–156.
Published: 08 February 2021
... of personalization. Mittelstand firms illustrate the scaling up of personalization to target stakeholder groups other than just customers. Research limitations/implications In recent years, personalization has come to refer to the customization of products to the preferences of individual customers. In contrast...
