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Keywords: Story
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (3): 48–50.
Published: 11 May 2012
... personal idiosyncrasies and even animosities; and afterwards there can be great nostalgia for the time of greatest difficulty. Listen to any veteran of a serious business campaign of some type, and you will hear some great war stories. And that gets at the crux of the matter: any successful strategy...
