Keywords: Storytelling
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Journal Articles
Journal of Business Strategy (2019) 40 (6): 16–22.
Published: 20 August 2019
... for administering these initiatives). Such a narrow view of D&I risks limiting the success of individuals, diversity programs and departments and organizations as a whole, as I intend to illustrate in this article. Trust Storytelling Relationships Corporate communications Conversation Diversity...
Journal Articles
Journal of Business Strategy (2015) 36 (3): 57–60.
Published: 18 May 2015
..., lies in changing the narrative of science communication based on four key principles: Peter Buell Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Group Publishing Limited 2015 Storytelling Data privacy Empathy Neuroscience Anxiety Scientific communication...
Journal Articles
Journal of Business Strategy (2012) 33 (3): 48–50.
Published: 11 May 2012
... was added to the 1922 attempt on Everest as a key climber.) Patrick Marren can be contacted at: marrenp@aol.com © Emerald Group Publishing Limited 2012 Mount Everest Expedition Strategy People Goals Drama Story Mountains Corporate strategy Storytelling Many readers may dimly...
Journal Articles
Journal of Business Strategy (2010) 31 (4): 30–38.
Published: 06 July 2010
... becomes “siloed.” © Emerald Group Publishing Limited 2010 Arts Communications Design and development Innovation Decision making Storytelling It was 1992. A small, non‐profit avant‐garde theater company was demonstrating a “transcontinental rehearsal” with IBM, leveraging IBM's...
Journal Articles
Journal of Business Strategy (2010) 31 (3): 21–28.
Published: 04 May 2010
... that connect on deep, emotional levels. Stephen Herskovitz can be contacted at: sherskovitz@hammondhill.com © Emerald Group Publishing Limited 2010 Brands Storytelling Management strategy Attitudes Storytelling is a well known and ancient art form. Fascinating and compelling...
Journal Articles
Journal of Business Strategy (2010) 31 (2): 18–23.
Published: 02 March 2010
... a framework for leaders wishing to employ this method. Design/methodology/approach This article draws heavily on personal interviews conducted with individuals in organizations identified as having effective methods of corporate storytelling. The interview participants ranged from CEOs and other...
Journal Articles
Journal of Business Strategy (2007) 28 (1): 26–36.
Published: 09 January 2007
.... © Emerald Group Publishing Limited 2007 Storytelling Corporate strategy There's no agony like bearing an untold story inside of you (Maya Angelou). Just as every person has a story to tell, so do companies. Every company is on an epic‐like quest for results, a journey fraught...
Journal Articles
Journal of Business Strategy (2005) 26 (6): 12–18.
Published: 01 December 2005
... Storytelling A few years ago, an international consultancy presented a nine‐point plan to the Prime Minister of India to accelerate the growth of the Indian economy. Their well‐researched recommendations were derived from an analysis of other countries' experiences. The Prime Minister heard them patiently...

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