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Keywords: Strategic business orientations
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Journal Articles
Customer obsession – the springboard for a value creation strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 389–398.
Published: 11 October 2022
... can be contacted at: art@nova.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer value Customer centricity Now Economy Baptist Health South Florida Customer obsession Strategic business orientations Marketing strategy is all...
