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Keywords: Strategic evolution
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Journal Articles
Journal of Business Strategy (2018) 39 (3): 9–16.
Published: 21 May 2018
... environment. The paper concludes with nine lessons for retailers, involving the need for distinct channel strategies, reinforcing of value positioning and the importance of an internal focus on strategic evolution. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights...

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