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Keywords: Strategic fit
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Journal Articles
Meta‐SWOT: introducing a new strategic planning tool
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (2): 12–21.
Published: 30 March 2012
... and answers from an initial brainstorming to a prioritized list of action steps. Input decisions generate a competitive map and a strategy map that assist effective planning. The idea of strategic fit is central to the process. Findings Systematic analysis of a business and sequential decision...
