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Keywords: Strategic initiative
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (4): 42–65.
Published: 27 July 2018
..., managers still poorly apprehend them as high-potential strategic initiatives. Design/methodology/approach This paper investigates this gap through a multiple qualitative case study based on 17 organizations that successfully implement ICT-based value co-creation initiatives, including Lego, Netflix...
