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Keywords: Strategic latitude
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Journal Articles
Customers as creative resources: their influence on firm freedom
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (4): 11–22.
Published: 20 July 2015
... to highlight the negative consequences of customer integration in firms’ business models. © Emerald Group Publishing Limited 2015 Organization Business model Customer integration Operational latitude Resources and competences Strategic latitude Value proposition Firms have increasingly...
