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Keywords: Strategic marketing
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Journal Articles
Gaining the edge in new business development
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (3): 4–5.
Published: 08 May 2007
...? In this article, the author shows how business leaders can overcome this paradox. Design/methodology/approach The article discusses diverse examples from healthcare, airlines, retailing, package delivery and jet engines. Findings Strategic market position is a framework that enables...
Journal Articles
Refocus your business for improved performance
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (2): 8–10.
Published: 06 March 2007
.../approach Introduces the framework of strategic market position (SMP) which allows managers to understand the linkages and boundaries between different parts of their business and to take needed actions around variations in performance. The central case study is C.H. Guenther & Son, a regional...
Journal Articles
Market share is not enough: why strategic market positioning works
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (1): 18–25.
Published: 09 January 2007
... while using strategic market positioning principles. This article has been written by the author with the aim of making the principles better known to others after having seen these principles work for his clients. Design/methodology/approach Research conducted by the author's firm, LEK...
