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Keywords: Strategic orientation
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (4): 247–252.
Published: 17 August 2023
... a strategic orientation toward creativity and the symbolic value of specialty products and commercialization. Design/methodology/approach Based on survey data from 99 specialty coffee roasters, this study uses statistical regression models to analyze how new versus established firms benefit from...
