... that leads to online disengagement and social media strategy ineffectiveness. Design/methodology/approach A systematic review of research literature and a deep dive in the professional reports regarding corporate communication and social media strategies are conducted. Findings To tackle...

... The framework proposes four legacy effects on subordinates that bosses leave after interaction, namely, tense, dark, false and calm legacies. The legacies assist subordinates in classifying their bosses as either a hammer, flat battery, fire-lighter or dynamo. Once the boss is categorized, strategies to assist...

..., reports, scholarly articles, media sources, and textbooks, through which a number of keywords such as activists, corporate, corporations, crisis, diplomacy, NGO, strategic, strategies, and tactics were typed into specialized search engines to identify and select the most pertinent and robust writings...