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Keywords: Sustainable
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (5): 14–22.
Published: 09 September 2014
... on foreign oil (Ottman et al., 2006). The rising interest in green homes and solar energy panels may also stem from owners taking pride in their sustainable energy practices. The irony of using green purchases to demonstrate a personal commitment to the environment is not lost on many observers...
