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Keywords: Synergy strategy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (6): 14–23.
Published: 31 October 2011
... Synergy strategy Renting a car, signing a contract for broadband internet, phone lines and TV bundle or leased machinery for a home are all examples of bundles of products and services – so‐called “solutions”. They have become a widespread offer not only to end customers but also to a large extent...
