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Keywords: Target markets
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (2): 30–37.
Published: 06 March 2007
... in the populations of underserved markets. John Weiser can be contacted at (JohnW@BrodyWeiser.com) © Emerald Group Publishing Limited 2007 Management strategy Marketing strategy Recruitment Purchasing Target markets Corporate social responsibility Domestic and international underserved...
