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Keywords: Telecom equipment industry
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (1): 22–30.
Published: 16 January 2017
...-boundary resources. Originality/value This study highlights a number of key NPD strategy issues. It was conducted in the telecom equipment industry, but NPD managers of other industries will also gain useful insights from the discussion. © Emerald Publishing Limited 2017 Emerald Publishing Limited...
