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Journal of Business Strategy (2008) 29 (1): 25–33.
Published: 04 January 2008
... management Mobile communication systems Telecommunications Communicating a drastic message that contradicts the general operational mode is never simple. Arie de Geus, the former head of planning for Royal Dutch Shell Group, a titan in the oil industry, had this experience (de Geus, 1997 , 1988...
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