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Keywords: Unbanked
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (4): 40–47.
Published: 20 July 2015
... India Mobile financial services Disruptive innovation Bottom of pyramid Community marketing Unbanked This study examines the dynamics of community-based alternative distribution channels for reaching BoP customers. While there is a plethora of literature on using community networks...
