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Keywords: Uncertainty
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Journal Articles
Journal of Business Strategy (2026) 47 (2): 216–227.
Published: 02 February 2026
... planning, this study suggests that firms must shift from traditional risk-based models to uncertainty-driven anticipatory strategies. Design/methodology/approach Using real-world case studies and a structured methodological framework, the authors illustrate how scenario planning can...
Journal Articles
Journal of Business Strategy (2024) 45 (5): 338–347.
Published: 09 October 2023
... perspective where disruptions can also be opportunities. By adopting project portfolio management (PPM), organizations can develop proactive capabilities to manage uncertainty and prepare to exploit future disruptions. Design/methodology/approach Drawing on publicly available research reports, company...
Journal Articles
Journal of Business Strategy (2019) 40 (6): 3–8.
Published: 08 October 2019
... globalization; the internet of things; corporate business model; uncertainty; privacy, big data and alternative data; and shifting demographics. The communication function has been central to this transformation. Design/methodology/approach The corporate communication international (CCI) studies have...
Journal Articles
Journal of Business Strategy (2017) 38 (1): 39–46.
Published: 16 January 2017
... control and uncertainty underlie this emotional experience. Triggers include assessments of “dehumanized”, “incompetent” or “hostile” call center employees as well as the more well-known multiple transfers and waiting time. Customer may remain loyal after a frustrating encounter if they believe...

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