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Keywords: VRIO model
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (2): 12–21.
Published: 30 March 2012
... with either is deemed relevant. Strategic planning SWOT analysis VRIO model Resource‐based view Strategic fit Spreadsheets SWOT analysis is widely taught and seemingly intuitive, but it is has come under serious criticism on theoretical grounds. Critics maintain that it relies on subjective...
