... outsourcing paradigm was being reshaped (Malhotra et al., 2016). Similarly, value co-creation was gradually taking over from the goods-dominant exchange paradigm (Vargo and Lusch, 2004). Conceptually, it made sense for suppliers, manufacturers and distributors/retailers to work together and jointly...

... opportunity configures new forms of ICT-enabled collaboration between firms and consumers. Firms can now immediately react to consumers’ requests/complaints, having gained real-time visibility of consumers’ actions and behaviors. Despite the increasing deployment of ICT-enabled value co-creation projects...