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Keywords: Value creation and value capture
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Journal Articles
Talenthouse India: crowdsourcing the Indian national anthem
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2016) 37 (4): 12–23.
Published: 18 July 2016
...Tulsi Jayakumar Purpose This paper aims to understand the process of value creation and value capture through open innovation strategies such as crowdsourcing in emerging economies (EEs) like India. The paper seeks to understand that crowdsourcing strategies offer both potential as well...
