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Keywords: Vision
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Journal Articles
Corporate marketing leaders: the key attributes
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 34 (1): 41–46.
Published: 28 December 2012
... function. Findings A total of nine dimensions of leadership are uncovered and four of them are deemed more important in marketing compared to some of the other business functions. The four dimensions are charisma, vision, creative, and challenges the process. Research limitations...
