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Keywords: WOFE
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (5): 15–25.
Published: 11 November 2019
... China Franchising Localization Internationalization Market entry WOFE The fact that China is ranked among the most promising markets in the world is no surprise. According to a Goldman Sachs (2003) report, it will be the largest economy in the world, by GDP (unadjusted to local purchasing...
