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Keywords: Wine tourism
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Journal Articles
Customer experience can play a strategic role for wineries
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2022) 43 (6): 391–396.
Published: 23 November 2021
... rights only Customer experience Customer value Wine tourism Territorial marketing Pine and Gilmore model Winery sector Experiential marketing In wineries, customer experience is used to understand and appreciate the territorial context, the production process, the company...
