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Keywords: Artificial intelligence adoption
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Journal Articles
Journal of Business and Socio-economic Development (2026) 6 (1): 54–69.
Published: 13 June 2025
... Artificial intelligence adoption Pharmaceutical salesforce performance Smart-PLS4 Kuwait De Carolis (2003) states that pharmaceutical industry companies utilize advanced technologies to boost sales and enhance their operational processes. Such beliefs can include AI shifts in sales and marketing...

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