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Keywords: Consumer experience
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Journal Articles
Journal of Business and Socio-economic Development (2026) 6 (2): 209–231.
Published: 14 November 2025
... and PA serve as dependent variables. Findings The findings, statistically significant with P-values < 5%, confirm that AI CE positively impacts customer satisfaction and acceptance, with PH and authenticity enhancing the overall consumer experience. The study also highlights how...
Includes: Supplementary data
