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Keywords: Demarketing
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Journal Articles
Journal of Business and Socio-economic Development 1–16.
Published: 13 July 2026
...Samer Yaghi; Mohammed Salem; Rushdy Wady; Ismail Qasem Purpose This study aims to create a decision tree-based segmentation model to classify consumers in Palestine as smokers or non-smokers to design demarketing strategies and optimize policy interventions in a resource-scarce setting. Design...
