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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business and Socio-economic Development (2026) 6 (1): 90–106.
Published: 10 September 2025
... the diffusion of innovation theory with the unified theory of acceptance and use of technology, utilizing structural equation modeling through AMOS to examine data gathered from 139 auditors in both Big 4 and non-Big 4 organizations in Jordan. Findings Observability, compatibility and relative advantages...

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