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Keywords: Cross-cultural management
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Journal Articles
An exploratory study of Western firms’ failure in the Chinese market: a network theory perspective
Available to Purchase
Journal of Chinese Economic and Foreign Trade Studies (2021) 14 (2): 149–168.
Published: 29 January 2021
..., most studies fail to differentiate between the failure of entrepreneurs and the failure of their firms. The present study focuses on firms and not on individual failures. International business Cross-cultural management Network theory Chinese market Network failures attribution...
