...Javier Mejia; Javier Mejia Purpose This paper aims to offer a unified economic interpretation of the existing evidence on the Manila Galleon. It intends to be an introduction to the Manila Galleon for economists curious about long-term patterns in global trade, but who are not experts on economic...

...Subramaniam Ananthram; Cecil Pearson; Samir Chatterjee Purpose The purpose of this paper is to investigate the strength of organisational strategy, technology intensity and entrepreneurial orientation as predictors of managerial global mindset intensity in the Indian and Chinese service industry...

...Oded Shenkar Purpose The purpose of this paper is to examine the features of Chinese multinational enterprises (MNEs), and identify the obstacles that Chinese firms must overcome if they are to become viable global competitors, as well as some of the strategies that can take them there. Design...

...Francis R. Ille Purpose The purpose of this paper is to examine the different strategies implemented by a number of successful Chinese firms currently striving to build global brands in order to improve their export capabilities. A particular emphasis is put on the transfer of marketing technology...

... on steel imports such as quota, import licensing and the limited import registration system which are against the WTO's rules since 1994. Once the non‐tariff barriers are removed, the role of governmental protection will become very limited. Within this context, how to compete against the global giants has...