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Keywords: Network theory
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Journal Articles
An exploratory study of Western firms’ failure in the Chinese market: a network theory perspective
Available to Purchase
Journal of Chinese Economic and Foreign Trade Studies (2021) 14 (2): 149–168.
Published: 29 January 2021
...Ricardo Godinho Bilro; João Fortes da Cunha Purpose This paper aims to explore the external factors that lead Western firms to fail in the Chinese market, proposing to reveal the main challenges they face in this market, such as culture, guanxi or others. Based on network theory, the authors...
