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Keywords: Solomon four‐group design
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Journal Articles
Journal of Chinese Economic and Foreign Trade Studies (2013) 6 (1): 4–18.
Published: 01 February 2013
... in promoting the image of products made in China (PMC). Design/methodology/approach Through a survey based on the Solomon four‐group design, this study collected primary data from 546 students at an American university in 2010 and used the data to test the effectiveness of the CNN advertisement...
