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Keywords: Television
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Journal Articles
Journal of Chinese Economic and Foreign Trade Studies (2013) 6 (1): 4–18.
Published: 01 February 2013
...Wang Yanling; Qingbin Wang; Tao Sun; Minghao Li; Wen Li; Yang Zou Purpose The purpose of this paper is to examine the effectiveness of the “Made in China, Made with the World” advertisement broadcast on the US television station CNN in 2009 and derives recommendations for China's further efforts...
