Understanding intention of Gen Z Indians to visit heritage sites by applying extended theory of planned behaviour: a sustainable approach

Sujood is currently working as a Guest Faculty at Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi, India. He has also worked as a Visiting Faculty at Aligarh Muslim University, Aligarh, India. He has completed PhD in Tourism from Faculty of Commerce, Aligarh Muslim University, Aligarh, India. His research interest includes consumer behavior, tourism marketing, travel agency and tour operations, it in tourism and tourism resources. He has authored two books of UGC-NET/JRF of tourism. He has published research papers in reputed national and international journals. He is open for research and academic collaborations.

Samiha Siddiqui is a senior research fellow of tourism at the Aligarh Muslim University, India. She is currently working on various aspects of consumer and tourist behaviour. Her research interests include interrelationships between tourism and climate change and sustainability, sustainable tourism, transformational tourism, cultural heritage tourism, and the rejuvenation of old historical monuments and buildings. She has attended several national and international conferences and workshops and presented research papers. She has published papers in reputed international journals. She holds a Master of Tourism and Travel Management from Aligarh Muslim University.

Naseem Bano is a PhD Research Scholar of Tourism from Aligarh Muslim University, Aligarh, India. Her research interests include sustainability, rural development and consumer behavior in tourism. She has five publications in highly ranked international journals. Two of her research papers have been recognized by World Health Organization (WHO) and listed under the global literature on the coronavirus disease. Her recent research focuses on incorporating sustainable development practices into rural tourism management.

Dr Ramzi Al Rousan is associate professor in the Queen Rania faculty, Sustainable Tourism Department at Hashemite University, where he has been a faculty member since 2012. He is the head of the department from 2014 to 2019. Al Rousan completed his PhD at University of Sains Malaysia and his undergraduate studies at Yarmouk University. His research interests in tourism management, tourists' behavior and tourism service quality. He has collaborated actively with researchers in several other disciplines of archaeology, business administration and conservation sciences.