The paper explores the strategic opportunities in smart heritage fruition (SHF) by taking Umm Qais as a case study since its cultural heritage has yet to be explored through digitization.
Semi-structured interview was used, along with observation and document analysis. The empirical data were analyzed thematically using NVivo
This paper explores the determinants and practical dimensions in digitized heritage technologies (DHTs) to enhance SHF at Umm Qais. Also, it proposes a digitization plan for Umm Qais's main attractions. This study reveals a multifaceted approach with significant implications for digitized heritage and smart fruition. However, sites' digital transition necessitates careful consideration of the proposed determinants.
This study advances the concept of SHF by developing an integrated framework that links digitization determinants, stakeholder dynamics, and on-site/off-site implementation strategies within a multi-layered heritage context. This research operationalizes SHF as a cohesive, technology-led and participatory management approach. The proposed model provides both conceptual clarity and practical guidance for applying digitized heritage strategies in similarly complex heritage sites.
