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Keywords: Cluster analysis
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Journal Articles
Cultural heritage and consumer behaviour: a survey on Italian cultural visitors
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development (2015) 5 (1): 61–81.
Published: 18 May 2015
... is an empirical investigation that attempts to identify the needs and expectations of cultural consumers through descriptive statistics, as well as factor and cluster analysis. This study is the beginning of an effort to develop innovative products and services that will facilitate the revitalisation...
