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Keywords: Communication
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2016) 6 (3): 271–286.
Published: 21 November 2016
... to consider the role of storytelling. A creative, multi-method approach (i.e. a “Brisbane Art Deco” publication and associated marketing campaign) was used as a case study to explore the contours of such an approach and its efficacy in engaging the community. Findings This paper highlights the potential...
